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MAP, or Minimum Advertised Price, means that certain products cannot be advertised and sold below a pre-defined price. The pre-defined price is determined and enforced by the manufacturer.
Manufacturers often implement a MAP policy on their products for a variety of reasons, but mainly to encourage fair competition amongst resellers, allow small businesses to thrive, and to stop underpricing from taking place.
At Automotive Stuff, a portion of our products fall under a MAP Policy that is implemented by the respective manufacturer. For most of our MAP products, you can be certain that you'll receive the lowest prices on the internet with us. What’s more, our undeniable quality of service, reliable customer care agents, and hassle-free purchasing process will ensure you have the most seamless experience.
