The Falken ZIEX ZE950 is a high-performance All-Season tire designed for sedans, sports cars, and crossover vehicles. The ZE950 A/S takes advantage of Falken's Dynamic Range Technology (DRT), wide angled tread slot, wide circumferential grooves, 3D canyon sipe technology, and sculptured groove wall to improve the mileage and handling of a vehicle. The DRT contains Falken's exclusive silica tread compound that enables the rubber to be constantly pliable at low temperatures, which in turn, improves the tire's grip in wet, snow and icy conditions. The DRT also allows the rubber to heat up when driving in dry conditions but maintaining the rubber's chemical bonds.

The 3D canyon sipe technology is designed to increase the number of edges for improved braking and handling while also increasing the wear resistance. The ZIEK ZE950 A/S also utilizes a wide angled tread slot give additional snow grip by packing the snow in the center of the tire. The sculptured groove wall is designed to further improve the snow grip and reduce the rain groove wander. The wide circumferential groove design of the ZIEK ZE950 A/S efficiently remove water and improve the hydroplaning resistance to increase wet handling. Consumers have over 100 sizes to choose from - from 15-inch to 20-inch and speed ratings of H, V, and W, the ZIEX ZE950 is specifically designed to fit a wide range of vehicles, from sedans to crossover vehicles.

Falken Tires, a subsidiary of the Japanese company Sumitomo Rubber Industries, was founded in Japan in 1983. It was introduced in North America in 1985 and in Europe in 1988. Falken Tire is a leading tire manufacturer with 5 distribution centers in the US. The Falken brand started as a high-performance radial tire under the Ohtsu Tire and Rubber. After years of innovation, and by focusing on the development of ultra-high performance tires, the tires produced by Falken have become versatile which made it a great consumer choice for passenger cars, light trucks, and medium truck tires.

Based in Rancho Cucamonga, California, Falken Tires implement continuous research and development to improve its products which are supplied worldwide.